Information We Collect
Web Site Usage Information: We automatically collect IP addresses and Web Site usage information from you when you visit our Web Site. This information helps us evaluate how our visitors use and navigate our Web Site on an aggregate basis, including the number and frequency of visitors to each Web page, and the length of their visits.

General: When you use some of the site's special features we will collect personally identifiable information from you that may include your name, phone number, address, e-mail address and similar information. We do not, however, knowingly collect personal information from children under the age of thirteen.

Surveys: We may conduct occasional online surveys. For example, when you are within our Web Site, you may see a pop-up window offering you the optional opportunity of participating in a survey. These surveys are entirely voluntary and you may easily decline to participate.

How We Use Information Collected
We may use information in the following ways:

For the purposes for which you specifically provided the information, for example, to process and fulfill your subscriptions to our e-mail newsletters, review and post your contributions to discussion groups and to process and forward to franchisers your franchiser information requests.

To send you e-mail notifications about our new or existing products and services, special offers, or to otherwise contact you.

To allow us to personalize the content and advertising that you and others see based on personal characteristics or preferences.

To enhance existing features or develop new features, products and services.

To provide advertisers and other third parties with aggregate information about our user base and usage patterns.

We may combine the information that we collect from you on this Web Site with information that you provide to us in connection with your use of our other products, services and web sites.